Bid Shopping and Bid Peddling:
It may be legal. But it’s certainly not ethical!


In 1995, the Associate General Contractors of America, the American Subcontractors Association, and the Associated Specialty Contractors issued this joint statement on the issue of bid shopping and bid peddling:

“Bid shopping or bid peddling are abhorrent business practices that threaten the integrity of the competitive bidding system that serves the construction industry and the economy so well.

“The bid amount of one competitor should not be divulged to another before the award of the subcontract or order, nor should it be used by the contractor to secure a lower proposal from another bidder on that project (bid shopping). Neither should the subcontractor or supplier request information from the contractor regarding any subbid in order to submit a lower proposal on that project (bid peddling).

“The Associated General Contractors of America, the American Subcontractor’s Association, and the Associated Specialty Contractors oppose these practices.”

The statement by itself is remarkable since it is rare to find such agreement on any issue within the construction industry. It may be unprecedented to have such a strongly worded, definitive statement prepared jointly by some of the industry’s leading voices.

While the joint statement touches on some of the concepts of bid shopping and bid peddling, we can turn to the American Society of Professional Estimators (ASPE) for more succinct definitions of these abhorrent practices.

  • Bid shopping “occurs when, after the award of the contract, a contractor contacts several subcontractors of the same discipline in an effort to reduce the previously quoted price.”
  • Bid peddling “occurs when a sub-bidder approaches a general contractor who has been awarded a project with the intent of voluntarily lowering the original price below the price level established on bid day. This action implies that the subcontractor’s original price was either padded or incorrect.”

It is a short-term, transaction based perspective that fosters bid shopping and bid peddling.

  • The general contractor’s motivation to bid shop is a short-term increase in profit. Through the process of bid shopping, he may be able to increase the project’s profit by pitting one subcontractor’s proposal against another’s and buying out the subcontract for less than the amount included in the general contractor’s bid to the owner.
  • The subcontractor who becomes subject to bid shopping or who engages in bid peddling is able to reduce his cost only if his bid was “padded” with unnecessary costs, if he is willing to accept a reduced profit on this work, or if he plans to deliver less than originally proposed.

Further, bid shopping and bid peddling are unfair business practices since they seek to usurp the business opportunities that ethically should accrue to the sub-bidder who submitted the lowest, responsive price on or before bid day.

The professional practice of construction requires a perspective that is long-term and relationship-based, with a focus on the ideal of client service. Practices such as bid shopping and bid peddling cannot sustain long-term working relationships between contractors and subcontractors and these practices are not in the client’s best interest.

The History of Legislation to Curtail Bid Shopping

Bid shopping and bid peddling are not new problems and a few states prohibit these activities through legislation or administrative procedures on the projects that they fund. Currently, legislation is pending in Congress to curtail these activities on federal construction projects. The history of legislative action or administrative procedures shows the industry wrestling with the issue yet never developing an industry-wide solution.

In 1931, Congress first took a look at the idea of “bid listing” to curtail the practices of bid shopping and bid peddling. Under several proposals made in the 1930’s, a general contractor for federal projects would have been required to list his subcontractors on bid day. Any subcontractor substitution would have required approval by the federal contracting officer.

In 1938, both Houses of Congress approved legislation requiring bid listing but it was vetoed by then President Franklin Roosevelt because of a provision that required federal agencies to supervise subcontractor payments. There was a concern that the legislation would create administrative headaches.

During the World War II years, the issue of bid listing or other legislation to curtail bid shopping/peddling was deferred. In the 1950’s, the issue received considerable attention from Congress but no legislative action was taken.

In 1963, the General Services Administration (GSA) adopted a policy that required successful contractors to list their subcontractors within 48 hours after the submission of bids for most GSA projects valued in excess of $150,000. The GSA revised these administrative procedures in 1965 to require bid listings by the time of bid opening. A June 4, 1965 GSA press release explained the action was being taken “as a step to help eliminate the practice of ‘bid shopping’ by prime contractors for Federal projects”.

Also in 1965, the Department of the Interior adopted a similar bid listing policy and in a November 13, 1965 press release then Secretary Udall stated the policy was “designed to promote maximum stability in subcontractor selections, and to eliminate as far as possible the practice of ‘bid peddling’. In a very real sense, the policy is advantageous to small business”.

The GSA required bid listing until 1983 when it was eliminated on the belief that “bidding problems and protests related to the listing of subcontractors requirement adversely affected the GSA construction program”. By eliminating the bid listing requirement, the GSA stated the change would “simplify procurement procedures, reduce paperwork burdens associated with procurement…and eliminate potential delays and financial losses experienced as a result of the listing requirement”. (Quotes taken from the testimony of David A. Drabkin, Deputy Associate Administrator, Office of Acquisition Policy, Office of Governmentwide Policy, GSA, in a statement before the Subcommittee on Government Management, Information, and Technology Committee of Government Reform, U. S. House of Representatives, July 13, 2000.)

In 2000, Representative Paul E. Kanjorski (D-PA) sponsored H.R. 4012, the “Construction Quality Assurance Act of 2000”, which explained:

“Bid shopping and bid peddling
a)
“threaten the integrity of the competitive bid system for construction that benefits the Federal Government, the construction industry, and the economy of the United States as a whole;
 
b)
“deprive taxpayers of the benefits of full and open competition among prospective contractors and subcontractors for the performance of Federal construction projects;
 
c)
“expose Federal construction projects to the dangers of substandard performance, substitution of lower quality materials, and other detrimental cost-cutting practices by an unscrupulous substituted subcontractor; and
 
d)
“can be effectively deterred in Federal construction by modifying the Federal Acquisition Regulation to require bid listing.”


When the issue of bid listing became contentious, Representative Kanjorski sponsored new legislation in 2001 as H.R. 1859, which is now known as the “Construction Quality Assurance Act of 2001”. H.R. 1859 does not require bid listing but it gives the contracting officer the authority to take action when bid shopping is detected.

The bill states “a contracting officer who becomes aware of a violation…shall exercise the option of

  1. “canceling the contract; or
  2. “imposing liquidated damages, the amount of which shall be three times the difference between the subcontractor’s final bid before the award of the contract and the ultimate price of the subcontracted work.”

The bill further provides for suspension or debarment of a contractor who is found guilty of bid shopping on any two contracts within a five-year period.

This new bill contains language that summarizes the problems of bid shopping:

  1. “Certain unfair and undesirable practices, known as bid shopping, have arisen between contractors and subcontractors from time to time in construction work for the Federal Government.
  2. “Bid shopping threatens the integrity of the competitive bid system, which well serves the construction industry and the economy.
  3. “Bid shopping deprives taxpayers of the full benefits of fair competition among contractors and subcontractors, and often results in poor quality of material and workmanship to the detriment of the public.
  4. “Because when bid shopping occurs the cost savings gained are not passed on to the Federal Government, while the simultaneous reduction in quality and value are passed on, the procurement practices of the Federal Government should be modified to prohibit bid shopping.” (Emphasis added.)

H.R. 1859 highlights the ethical concerns of bid shopping or bid peddling: The parties who engage in bid shopping and/or bid peddling have every incentive to reduce the quality of the final project in order to make up the difference between the original bid and the final cost.

Even in those occurrences where the original plans and specifications are not compromised as a result of bid shopping, the sub-bidder who diligently prepared a price that became a part of a general contractor’s bid deserves fair, ethical treatment. This does not occur when a bid is shopped or peddled and the work is awarded to another sub-bidder.

The Objection to Bid Listing

The objection to bid listing may be summarized in a few simple concepts: risk, poor planning, and comparable price.

In a perfect world, construction plans are prepared properly and accurately, buyers of construction services have engaged in adequate planning and budgeting, and they have the funding available to pay for their proposed projects. Further, the plans and specifications are integrated as seamless documents, there is adequate time allowed to bid the project, and the owner’s design professional is available during the bid process to provide any clarification or correction to the plans and specs.

Unfortunately, the world of construction is rarely perfect. As a result, the world of construction is risky. And the risk begins at the bidding stage.

Over the past twenty years, construction projects and construction contracts have become increasingly more complicated and risky. More risk is being transferred down the line from owners and designers to general contractors to subcontractors. At the same time, many owners have reduced their in-house engineering and design staffs as both government agencies and private owners alike have downsized.

These developments have had a direct impact on the quality of plans and specifications, which increases the risk that is assumed by the construction industry. As a result, alternative methods of project delivery are increasing, such as design/build where one party assumes full responsibility for the design and construction of a project. Another alternative that is becoming more widespread is Construction Management (CM), where the CM serves as the owner’s agent with a fiduciary obligation to the owner.

Today, it’s not unusual for a contractor to have one week or less between the time that a request for proposal is sent and the time the proposals are due. Fax machines, email, and CAD drawings transmitted via Internet are all tools that facilitate this kind of fast paced environment. Unfortunately, these advanced tools don’t always provide for better planning; they provide for tighter deadlines.

Tight deadlines and poor project planning increase bidding risk. Where once there was time to fully clarify a subcontractor’s quotation through discussion and inquiry, today that time may not available until after the bid date. For this reason, the Pre-Award or Scope Review Meeting between a prime contractor and subcontractor has become a necessary practice. Here, the prime and sub can sit down and discuss the scope of work, clarify the assumptions made by the parties, and make a comparison all with the objective of determining “comparable price”.

The American Society of Professional Estimators (ASPE) defines “comparable price” as “the price which accurately reflects to the prime bidder a scope of work comparable to the other sub-bidders in that trade”. The ASPE guidelines further state:

  • “It is the prime bidder’s responsibility to understand the complete scope of work being bid by the sub-bidder and to determine the value of adjustments to a sub-bidder’s price which must be made to compare with other prices. In this way, sub-bidder prices are judged ‘apples to apples’”.
  • “When negotiating a contract, it is the sub-bidder’s responsibility to provide accurate prices for legitimate scope additions and deletions, where necessary, and not to use such pricing as an opportunity to bid peddle.”

If all this were possible before bid day, bid listing could become an industry standard. For now, there is a need for leadership on the issue together with a strong commitment to ethical standards.

The Owner’s Role

Buyers of construction services can have a significant influence on the practice bid shopping/bid peddling. However, among buyers of construction services there may be an acceptance of the idea of bid shopping. In an October 16, 2001 letter to Rep. Kanjorski, a representative of Smithsonian Institution explained a position that, unfortunately, too many owners seem to accept:

“The bidding process is, at all stages, necessarily competitive….

After award of the contract to the general contractor, it is acceptable for the general contractor to then attempt to negotiate further with its suppliers/subcontractors who had submitted proposals in an attempt to get the best deal on a given subcontract. That contractual relationship is wholly between the general contractor and its suppliers/subcontractors…

(We are) never part of the negotiations between the general contractor and subcontractors, thus we have no role in determining the fairness of pricing.”

Owners must also understand that they, too, are victims of bid shopping and bid peddling and take a strong stand against these practices. The federal government, as the nation’s largest purchaser of construction services has been under pressure to take a position of leadership on the matter of bid shopping and bid peddling since the 1930’s. Unfortunately, up to this point in time, the industry hasn’t been able to agree on the method. The answer may lie in the successful passage of H.R. 1859.

The Development of Ethical Standards for Construction

Strong leadership from buyers of construction services will help reform the unethical practices of bid shopping and bid peddling. However, the solution is a strong commitment to ethical conduct by the professionals who work within the construction industry.

The need for strong ethics in construction as well as the need for other reforms lead to the establishment of the American Institute of Constructors (AIC) in 1973. In 1994, the AIC established its Constructor Certification Commission, which grants the professional credentials of Associate Constructor (AC) and Certified Professional Constructor (CPC). Part of AIC’s credentialing process includes a means of disciplining a construction professional who engages in unethical conduct.

Constructor Certification is a growing movement that is finding significant support in university programs that teach construction. Soon, we will have a generation of professional constructors who have been indoctrinated as a part of their formal training with the need for a commitment to ethical conduct.

In the meantime, buyers of construction services must recognize that they may be at risk when contractors engage in bid shopping/bid peddling. Because, as stated so clearly in H.R. 1859, “when bid shopping occurs the cost savings gained are not passed on to the (project owner), while the simultaneous reduction in quality and value are passed on.”

About the author:

T. J. Ferrantella, MBA, CPC, is principal of the Engineered Companies, which are based in Hammond, Indiana and concentrate on the construction of heavy/civil and railroad projects, primarily for industry. He is also Chairman of the AIC Constructor Certification Commission, which is based in St. Petersburg, Florida. He can be reached via email tjferr@engineeredco.com.

 


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